Rankin said that market sizing for ecards may be too low because there's a debate on how to count revenues from greetings that start online as ecards, but allow a sender to digitally sign a card on a touchscreen that is sent by a company to a recipient as a physical card through the mail.Īpps such as Handwrytten and Felt, among others, merge the digital and paper card worlds, while Spreengs even allows attaching a video shot from a smartphone to be attached to a physical card. last year, but have declined nearly 4% each of the past five years. Paper greeting cards and related products were a $6.1 billion industry in the U.S. ecard companies, according to the analyst firm IBISWorld. Ecards are still relatively small compared to paper cards, with about $274 million in revenues for U.S.
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